Our strategy and values
We’re focused on our customers and on growing our market share in five core crops across four key geographies.
Our markets build on our strengths and actively respond to rising food demand—and our customers (farmers and channel partners) sit at the core of our operations.
Just like farmers, we never stop.
We are refining and developing our products so we can better meet the changing needs of growers in the regions and countries important to us.
We are strengthening our pipeline of grower-focused crop protection and seed solutions— investing in new ‘differentiated’ mixtures and working with our partners to bring innovative products to market.
We are building alliances with partners globally to get access to new chemistries and technologies for growers and channel partners, and we’re making strategic acquisitions to enhance our product offerings.
We build strong relationships with our channel partners in more than 30 countries to help growers in more than 100 countries.
Supply Chain Excellence
Our network of local distributors makes our global manufacturing and distribution platform possible. It helps us operate at global scale, with a local response to customers wherever they are in the world.
Our focus on off-patent crop protection products means we occupy the largest and fastest growing segment of the global crop protection market. Together with industry participants and research organisations, we develop unique formulations for existing and emerging grower needs across the lifecycle of our five core crops.
We are One Nufarm—with a clear set of values and behaviours that guide the way we work and the results we aspire to achieve.
Together we strive to improve, to experiment, to take risks and to make the tough choices that will make our business better.